A guide on how you can create competitive advantages, make profit and increase the value of a business.
“The Hidden Treasures of Businesses” is a brilliant guide written by successful businessman and author John Evgenidis.
It’s main focus is explaining how intangible assets are able to lead to competitive advantages in the market. This book is not a technical manual based on IFRS or other accounting standards. Evgenidis approaches the topic of intangible assets with aclear purpose and a linguistic ability that holds readers’ attention.
Whether one is a beginner in the field of business, or has been well-versed in the topic for many years, even is a freelancer, a university student or a consultant, this book has something for everyone. Readers will learn how to use things like brand names, patents, copyrights, software, and more to their advantage!
In a world where competitive marketplaces are the norm, expanding one’s knowledge on such matters is crucial. Luckily, this one book can easily expand anyone’s knowledge, from novices to masters.
Once you get started with this entertaining and interesting book, you won’t be able to put it down. And by the time you’re done, you’ll be an expert on enhancing your competitive advantages using intangible assets!
John Evgenidis is a finance and business consultant from Athens, Greece. He has decades of experience which set him apart from his peers. His dedication to detail and consistent improvement in all facets of his industry makes him a leading expert in the field.